Saturday, July 26, 2008

Redlasso Tool No Longer Available -- Networks Losers Long Term As They Fail To Adapt To New Media

For those who grew up in the Napster era, the music industry’s emphatic protection of its copyrights in music content is very familiar territory. However, the aggressive shutdown of music download websites has plagued the music industry as a bad public relations move for many years. Despite a shift to legalized digital downloading, the music industry continues to suffer lagging sales.

Today, one must wonder whether other media conglomerates have learned from the mistakes of the music industry—or is history simply poised to repeat itself? On May 19, 2008, NBC, FOX, CBS, and Allbritton Communications served a cease-and-desist letter to the blogger-friendly website,
JETLaw blog

Redlasso, the video site that allows bloggers to post clips of television content, has shut down its beta in response to a recently filed lawsuit by Hulu-backers Fox and NBC.
In May, Fox, CBS and NBC issued Cease and Desist notices to Redlasso for copyright violation, which the company largely ignored. In June the company established a “Media Advisory Board” headed by a number of ex-studio execs that they hoped would help smooth things over with the networks.

So much for that experiment.  I hope they can get a compromised reached soon.  The sad thing is this is the same type of thing the music industry went through.  Instead of working to form a new business model that included supportive use on the net and expanding choices they would rather drive a business plan of limiting what is available in an attempt to force use of their old model.

I don't know of an alternative yet, but I will try to find one that has the flexibility to select specific content.

Update copied from later post:

You know, the more I have though about the whole Redlasso thing it really makes me wonder the logic.  Imagine I put up a snippet from say, Special Report and say it's a good one.  How many more possible viewers do they get for the two later airings of Special Report that day who go there just to see that snippet in context.  Free advertising driving ratings, now lost because of the inability to adjust to changing technologies.  Oh and the Hulu service supported by NBC and Newscorp is very limited and the videos are not breaking news.

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