But to win, Mr. McCain must also make a compelling case for electing John McCain. Voters trust him on terrorism and Iraq and they see him as a patriot who puts country first. But they want to know for what purpose?Go read the whole thing!
In the coming weeks, he needs to lay out a bold domestic reform program. He gave a taste on energy, but with a few missteps. He should appear in front of manufacturing plants where jobs depend on affordable energy, small businesses affected by fuel prices, and farms hurt by skyrocketing fertilizer costs -- and not in front of oil rigs. He needs to describe the consequences of specific domestic policy decisions. He must explain how his proposals on energy, health care, jobs and education will make a difference for ordinary families.
Mr. McCain also needs to elevate his arguments. It's not only that he opposes tax increases and Mr. Obama favors them. Mr. McCain must also make the principled case that there should be a limit to what government can take from its citizens. This argument will appeal to a large majority of voters. The top income tax rate is 35% and, according to the Tax Foundation, 89% of Americans believe that government should take no more than 30% from anyone's paycheck.
WSJ -- Rove -- What McCain Should Do Next!