Monday, April 21, 2008

Offensive Time

Twice in it’s history Time has used a different color boarder.

Black after 9/11 and now green.

The red cover boarder is copyrighted and trademarked. Do they not understand that trivializing their brand and brand identity is a bad idea, not to mention that it clearly puts the two events, global warming and 9/11 on a par.

To summarize, for feel good politics they are willing to:
a) Sully the efforts and heroics of those brave Marines of WWII,
b) Sully the tragedy of 9/11,
c) Sully the Time Magazine brand.

Good move there, or did I miss when they changed the title from Publisher to Pimp?

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