Wednesday, June 18, 2008

AP Update -- Foolishly Destroying A Brand

And you thought their PR on this subject couldn’t get any worse. Must be nice to have an exemption from the same federal fair use statute every other content provider in America is governed by.

The AP’s disharmony with bloggers may have only just begun, as the alternative it’s now offering to being served with takedown notices involves paying an up-front sum for excerpting online articles — as few as five words…

The pricing scale for excerpting AP content begins at $12.50 for 5-25 words and goes as high as $100 for 251 words and up. Nonprofit organizations and educational institutions enjoy a discounted rate.

This scale is likely only a temporary solution, as it raises a truckload of questions. For instance: Suppose a news source holds a press conference, and makes a statement to several attendees including an AP correspondent. Does the citation of that quote count as an excerpt of an AP story? What if Reuters cited the same quote? Or worse, what if Reuters cited the quote differently, and a blogger noticed the difference and excerpted both for comparison? If the AP citation turned out to be in error, would the blogger still owe?

Bloggers like Ace are now summarizing and refusing to link to news they can't find elsewhere.
DKK
Hot Air -- AP wants $2.50 a word to excerpt its stories now!

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